Southend-on-Sea · Open now
Premium brands.
Outlet prices.
Discover a personally curated mix of premium and high-street fashion in the heart of Southend-on-Sea.
Selected by professional stylist Hayrie Myumyun.
The idea
Fashion, thoughtfully found.
ONIKI Outlet was created by professional stylist Hayrie Myumyun after years spent working across fashion, styling and visual merchandising. It is a place where people discover exciting premium and high-street brands without premium retail prices.
Our collection changes regularly, so every visit brings something different — a brand you have been looking for, a piece you didn't expect, a size that has just landed. The shop is independently owned and personally curated, rail by rail.
“ONIKI is about the excitement of finding something you love at a price that makes it even better. Every piece is selected with an eye for style, quality and value.”
The founder
Meet Hayrie
Hayrie Myumyun is a professional stylist with extensive experience in fashion, styling, visual merchandising and clothing. That background gives ONIKI a far more considered approach than a traditional outlet.
She personally selects every collection, choosing pieces for their cut, fabric and wearability rather than simply filling rails. Ask for advice, try something outside your usual palette, or take your time — the shop is built for that.
Her hope is simple: that people leave with clothes they genuinely love, at prices that feel like a discovery.
In store
What you'll find
- 01
Premium Brands
Recognised fashion labels and special finds, selected piece by piece.
- 02
High-Street Favourites
Styles you already know and love, at remarkable prices.
- 03
Outlet Prices
Exceptional value across a constantly changing collection.
- 04
Personally Curated
Selected with a stylist's eye rather than simply filling rails with stock.
You never quite know what you'll find.
ONIKI is built around discovery. Stock arrives regularly and moves quickly, so the rails you see one week won't be quite the same the next. Certain brands, colours and sizes appear in limited numbers.
That's the pleasure of it — a reason to look in often, and to take your time when you do.
Come for a look. Leave with the piece you weren't expecting to find.
The space
A boutique, not a warehouse
ONIKI sits just off Southend High Street, in a light, calm space designed to feel relaxed, welcoming and personal. Browse at your own pace, ask for a second opinion, or simply see what has arrived this week.
- Boutique ground-floor shopping space
- Personal styling advice
- Comfortable fitting areas
- A warm, considered atmosphere
- Regularly changing collections
Fashion outlet in Southend-on-Sea
Visit ONIKI in Southend
ONIKI Outlet
12 Market Place
Southend-on-Sea
SS1 1DA
A short walk from Southend High Street, in the heart of the town centre.
Get Directions- Opening hours
- SaturdayOpen
Full opening hours will be updated here shortly.
- Telephone
- Available in store
Get in touch
Questions about brands, stock or styling appointments? Send a note and Hayrie will reply personally.
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